(1) Need based Buyers
(2) Impulse based Buyers
|Need based Buyer||Impulse based Buyer|
|What they buy?||What they need - Either for self or others||Any thing which gives them a high / makes them happy - Either for self or others. Need / utility / usefulness / already existing are words which have no meaning / relevance in their buying dictionary|
|Where they buy?||Where they get the best deals - They do a significant amount of research before the buying process||Any where|
|When they buy?||When they get the most value for their money||Any time|
|For how much they buy?||For the best possible / discounted price||Any price|
The Impulse based Buyer is a great end-customer. Most marketing campaigns are targeted at them. He / She is most sought after by a provider of any good and service. On the other hand, The Need based Buyer is a really tough end customer.
Off late, I seem to be surrounded by mostly Impulse based Buyers. People who seem to find unimaginable joy in buying stuff - either for themselves or others. Logic / Reason simply has no meaning in their scheme of things and the fat purse strings only support the deepest desires of their heart...
After all, it is emotion and not logic which rules the buyers world!!!