Thursday, March 17, 2011

Twitter : My Perspective

Twitter was created on March 2006; & completed 5 years this year (2011).

What is Twitter?
Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default; however, senders can restrict message delivery to just their followers. Users may subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps.
[Src: http://en.wikipedia.org/wiki/Twitter]

My Perspective
Over the past 2 years, I have spent significant amount of time on this platform – both as a user & observer of user patterns, usage and behaviors.

Some Observations, Views & Insights:
• A great majority of end-users are not yet clear of why they are using this platform. They are simply using it because it exists!!! And had it never existed, it would really not have made any “real difference” in their lives.

• Like with any platform utilization, you can maximize your gains only if you
o Understand it
 Its features
 Its limitations
 Its capabilities
 Its reach
 Its power
o Have clarity on why you are using the tool
 Is it a personal log?
 Is it for business purposes?
 Is it as a marketing platform?
 Is it simply because it’s available?
 Is it because you have time in surplus?
 Is it because you want to learn & gain knowledge?
 Is it because you want to share with the world at large?
 Is it because you want to create a brand – either personal or professional?
 Is it because you get to control - What you say? Whom you follow? Who can follow you?
 Is it because you get to connect with people that you never thought you ever can; & actually see in real-time what they are really?
o Effectively use it
 By leveraging its capabilities
 By being updated on new features & trends ; and leveraging them
 By aligning its utilization to your primary objective

• A large majority of users have limited awareness on the security aspects of the platform

• Most end-users are completely oblivious to the fact that the tweets they post can affect and impact their lives sometime in the future!!!

• During their expansion phase in 2009, one of the job descriptions that the company had floated was really unique and interesting - Simply because it had a flavor of creativity, marketing, technology, innovation, leadership, strategic orientation & end-user reach: A dream job!

• If you’re a serious Tweeter & not yet a celebrity – either real or virtual, some challenges are:
o Reach the right set of users who will value your tweets ; & sometimes this is the real challenge
o Follow the right set of users (& the fewer the better) from whom you can really benefit because what they share has some relevance in your current context – either personal or professional
o Be regular on your tweets to continuously engage with your follower base

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